The process we lovingly refer to as BLOOMING is what will open the cotton fibres of your new Turkish towel. These simple steps will help to make your new bestie super soft and ever so absorbent.
To bloom your towel all you need to do is put a small amount of cold water into your bathtub or laundry sink. Add 1 cup of white vinegar to the water and mix well. The vinegar will help to cleanse and open up the cotton fibres of your new towel. Place your Turkish Towel in the tub and be sure it is completely submerged.
Let your new Turkish Towel soak overnight in the vinegar water mix, we recommend 10-12 hours but anything up to 24 hours will not harm your towel. While you're getting your beauty sleep the water and vinegar will be opening up the fibres of the cotton ensuring maximum absorbency and softness, for your bathing pleasure!
THIS IS A ONE-OFF STEP BUT ONE YOU DON'T WANT TO SKIP.
**Don't be alarmed if you see some excess colour residue releasing into the water when blooming a tie-dyed towel. This is completely normal and will not change the overall look of your towel.
Once your towel has been bloomed just wring it out by hand and put it straight into the washing machine for a quick wash cycle. Remember minimal washing powder is required. Once your towel has been washed just simply hang it on the line to dry.
Remember heat can damage the fibres of your towel so we recommend avoiding the tumble dryer. Don't worry, you'll be amazed at how fast these babies dry on the line. Especially on a warm sunny day.
We usually say it can take up to another 4 washes for your Turkish Towel to reach it's preferred absorbency and softness and it will continue to become softer over a lifetime of use.
And that's all there is to this magical blooming process. Nice and simple.
Collie and Co xo